Although I felt a little remorse for spending so much on a timer, I quickly forgot about it when I started to use it. A timer is such an invaluable kitchen tool that you don't really know how much you need one until you buy one. This CDN TM7-W timer is very loud and easy to read. I use it every time I am in kitchen and has saved me from burning, scalding, drying out, and various other problems related to cookery. I have bought other timers, but this one has remained as my "go-to" timer for everyday cooking.