Ateco Spectrum Electric Purple Soft Gel Paste Food Color is a neon food color formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant food coloring available. Ateco Food Coloring gel colors have a viscosity that offer the convenience of a pourable product, and makes it easy to duplicate shades. However, Ateco gel food coloring will not break down buttercream or non-dairy icings like conventional liquids. Spectrum gel food colors will color bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with addition of Flo-Coat). Ateco Gel Food Coloring contains US certified colors. Made in the USA. Happy decorating!